Chapter 1 - A few database options
Chapter 2 - Methods of collecting reader information
Chapter 3 - Which reader information to include in a database
Chapter 4 - Identifying different forms of reader involvement
Chapter 5 - Tips on phrasing e-mail questions
Chapter 6 - Getting started
Chapter 7 - Training and sustaining
Chapter 8 - Reader Email Volunteer Coaches
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Create Your Own E-mail Reader Advisory Network
You can:
- Ask for story ideas
- Get advice on credibility issues.
- Find that needle-in-the-haystack source before deadline.
- Connect with people affected by touchy, controversial subjects.
- Seek out people missing in your news report.
- Invite reader comment on issues in the news.
Here is a step-by-step guide to building your own e-mail Reader Advisory Network (entire text). Adobe Reader is required.
The guide was created by Ken Sands, online publisher of the Spokane, WA, Spokesman-Review, who began work on his newspaper’s network in the late 1990s.
Editors, with help from a tech-savvy colleague at the newspaper, can use it as a do-it-yourself instruction guide.
And you’ll find a list of editors whose newspapers built networks. They’ll try to answer questions that stump you.