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Quick Facts

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The National Credibility Roundtables Project is a national effort to bring newspapers, online and television newsrooms together with their readers and viewers to examine questions of the public's trust in journalism. The project is funded by The Ford Foundation.

Newsrooms selected to participate in the project choose a story, area of coverage or quality issue that has prompted questions, complaints or misunderstanding from the public.

The National Credibility Roundtables Project is supported by grants from The Ford Foundation. It is one of several Ford-supported media projects that work to promote on-going communication between the public and the press and to encourage journalists to use what they learn to build better news practices. Other programs include:

RTNDF Ethics Project: The Radio-Television News Directors Foundation conducts sessions that allow viewers to discuss local broadcast coverage and provide training for television journalists in news decision-making. For more information, contact Kathleen Graham, kathyg@rtndf.org or visit, http://www.rtnda.org/ethics/fepcg.shtml


Preview Forum: Roundtable Media Inc. works with community organizations to initiate discussions that involve local journalists and focus on a specific topic, such as ethnicity and race. Participants preview excerpts from current media productions as a starting point for the highly structured conversations. For more information, contact Robert Lavelle, rlavelle@roundtablemedia.com or Martha Fowlkes, mfowlkes@roundtablemedia.com or visit, http://www.previewforum.com

Editors from participating newsrooms attend an introductory workshop to discuss how to plan and carry out a roundtable in their community and to learn practical tools for building accuracy and fairness.

Editors then organize a community conversation that involves readers, stakeholders and staffers. The newspaper follows up by considering action to build strong journalism that deserves to be trusted, and is.

116 news organizations in 48 states have sponsored roundtables during the first two years of the project. They represent a range of circulation sizes and ownership groups.

Local journalists and their readers have dealt with such topics as factual accuracy; bias in stories about controversial issues, including gun control and hog farm regulation; explicitness in photos and crime coverage; knowledge of minority communities; a publisher's influence on news about his business interests; addressing sensitive issues in religion and education.

Follow-up actions have included more community conversations; publishing explanations about newspaper practices; putting more reader ideas on news agendas; shifting resources to cover neglected topics; training staff; instituting formal checks for accuracy, fairness and diversity.

In 2003, in the wake of the Jayson Blair/New York Times incident, five newspapers that held previous Credibility Roundtables agreed to host "deadline" community conversations on media credibility in June and July. Each newspaper partnered with a community organization.

Also in 2003, in addition to the core roundtables program, the project sponsored the Reader Interactive Program- an initiative that teaches local editors to use e-mail networks as another way for the public and journalists to stay in touch. Twenty-six newsrooms are taking part. Eighteen newsrooms have small programs up and running. Editors have used the e-mail feedback groups to get more, less predictable voices in news stories and for public comment on sensitive journalistic decisions.



Web Site Corrections & Clarifications Policy: The APME National Credibility Roundtables Project strives to publish accurate information. If you think we have published something in error on this Web site, please e-mail us: credibility@ap.org. We will remove inaccurate information as soon as possible and post the corrections and clarifications we have made on this page.

APME National Credibility Roundtables Project
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